With over 24 years’ experience in the corporate sector, Shafiq has garnered extensive experience in crisis, issues, and reputational risk management. He has worked with clients on crisis planning and preparedness, crisis and earned media training, crisis communications strategy and execution, reputation recovery, real-time hands-on and virtual situation room support, cybersecurity issues and threats, business continuity, as well as disaster preparedness and recovery.
Shafiq has also worked closely with C-suite executives, mid-level management, and front-line employees, on preparing and rolling out communications strategies and plans on issues of corporate restructuring, operational efficiency, mergers and acquisitions, hostile takeovers, change management, name, and identity changes, and on conveying new company visions and directions.
He has provided counsel on issues that have included data and security breaches, global disease, and virus outbreaks (including COVID-19, Ebola, Avian Flu, and SARS), real estate project opposition, healthcare issues, loss of life, employee misconduct, weather disasters, labour contract disputes, community opposition, product recalls (including beef), product tampering, hostile takeovers, insider trading, hazmat situations, land rezoning and bomb scares.
Sectors he has worked in extensively include agriculture, oil and gas, technology, telecommunications, retail, real estate, healthcare, transportation, life sciences, financial services, marine transport, hospitality, and consumer goods and services.
Prior to starting his own independent consulting practice, Shafiq held the position of Senior Vice President & Managing Director of Weber Shandwick’s Vancouver office. Under his watch the Vancouver team doubled in size and added strength at every level. Shafiq was instrumental in fostering relationships with new clients and was a force in raising brand awareness and recognition for the agency in the local market.
Shafiq has also held senior positions with Edelman Worldwide, the Retail Council of Canada, Best Buy Canada Ltd., (in their corporate office), Hill & Knowlton, Hoggan & Associates, and Wilcox Group.